Press Release - survey results, 8th June 2016
Survey results reveal plant pot passions
Revealing insights have just been provided by an online survey about how we buy pots for plants. Carried out by Hum, a new British flowerpot manufacturer, the survey results give a snapshot of consumers' views.
'New and unusual designs' was the quality that 67% of respondents said they look for when buying flower pots, scoring higher than anything else. The quality of the product came a very close second at 66%, followed by price in third place at 51%. This reinforces the need to continually refresh and develop product ranges to connect with consumers and stand out in this market sector.
Begonias, Petunias and Japanese Acers were popular among those who had a particular plant in mind, or already owned the plant, so a matching pot in the correct size with a complementary design is important. 43% said they look for pots in colours and styles that match the plant, and/or the other pots they already have, and 33% focus on the size. As well as colour and design, a significant number of people look for durable, frost-free pots with good drainage and not too heavy.
Asked where they like to position their potted plants, over a third of respondents said they arrange them on stands, outside. Although it is no surprise that the most popular places are outside on the patio and inside on windowsills, stand-friendly pots are particularly important where space is limited.
Online search statistics show that researching and buying plant pots online is increasing. In the survey, 26% of respondents said they bought planters online, and this isn't just a younger generation - the majority of participants were aged between 45-64. "Just the other week, a garden centre contacted us about our plant pots after several of their customers had seen our products online and asked about them. We all like to check out products on the internet, even if we don't buy online," said Lara Kelly at Hum. The survey results showed that most of us buy our plant pots in garden centres, but a substantial 64% also pick up plant pots elsewhere, from supermarkets, online, in high street shops and at markets, which shows how diverse the market now is.
"The survey proved very revealing and it exposed some interesting trends. Probably most striking was the interest in non-traditional designs and colours. We also included some open questions which gave us insights into what motivates and inspires consumers as well as how they select a planter. All this helps us to understand our customers, refine our product development and marketing strategy and give our retail partners the products and market support they need." she added. The survey was designed and carried out with the help of Nick Niziolomski of The Results Business Academy.
The full range of Hum Flowerpots will be at Glee 2016 at the NEC, Birmingham, on stand 20F36. The products are high quality plastic planters which come in a range of bold, colourful patterns, are fade-resistant, frost free and made in the UK. See the website at www.hum-partnership.com
Hum Flowerpots is a brand name of Hum Partnership LLP, a UK based company which was established in 2014. For further information and hi-res product images, please contact Lara Kelly on: 07720 294698 / 033022 33414 or firstname.lastname@example.org
The Results Business Academy can be contacted at 0121 286 1996www.theresultsbusiness.academy or Nick.Niziolomski@TheResultsBusiness.academy